This guide covers on how to integrate your Call Dynamics Call Tracking Data straight into Google Adwords
Step 1: Obtain your Conversion ID and Conversion Label from Google AdWords, by looking at the your Conversion Tracking Tag and looking for the following values:
var google_conversion_id = 123456789
var google_conversion_label = K_CGI544PPIg342
(The text in red is an example of what the values looks like - a Google Guide to setup Conversion Tracking Tag can be found here)
Step 2: Open up the Campaign and Pool that you wish to integrate with Google AdWords
Step 3: Select the Website tab and scroll down until you see the AdWords Call Tracking options
Step 4: Add the Conversion ID Value (so in the above example this would be '123456789') into the Campaign ID field
Step 5: Add the Conversion Label value (again, in the above example this would be 'K_CGI544PPIg342') in the Label field
Step 6: Insert a number the seconds delay before firing event field - a good example of this value is 30.
Step 7: Click the green Save button and you're done!
If you have any questions about this, just get in contact with our team who will be happy to assist.