Creating conversion goals in Google Analytics and Google Adwords

Custom Reporting in Google Analytics

  1. Login in to the Call Tracking Portal
  2. Select Campaigns from the left-hand menu
  3. Select Pool and select pool, enable ‘Google Analytics virtual page view tracking’;
  4. Then Log in to Google Analytics, and click the ‘Admin’ link at the top:
  5. Choose the Account and Property that you wish to create the goal for, and click ‘Goals’;
  6. Create a Goal and select Custom, then click Next Step;
  7. Set the Goal type to ‘Destination’ and the Goal Description to ‘Phone Call’ and click Next Step;
  8. In Step 3, set a destination that ‘Equals to’ and enter ‘/artemis/livecall’ (or what ever you set the virtual page view URL to in Call Tracking Portal)
  9. By clicking ‘Verify this Goal’ you’ll see the conversion percentage that this goal would have achieved based on data from the last 7 days.
    Note: If you have only just enabled virtual page view, you may need to wait 24-48 hours for the data to be available in Google Analytics before this will register.
  10. Finally, Click ‘Create Goal’

To see the goals in Google Analytics reporting, click “Behavior -> Site Content -> All Pages”, and use the search box, do a search for /artemis/livecall

From the resulting table, you can select a “Secondary Dimension” and search for “Keyword” (for example) and see the keywords that were connected to your calls.